The watchmaker Fossil is celebrating 25 years of business, and is marking the evolution of the brand by reissuing watch styles from its early years (including the Paratrooper, Water Watch, and Sundial) and by hosting in-store events.
This anniversary coincides with its Vintage Revival campaign, a celebration of the vintage-inspired style that first garnered popularity for the brand. To aid promotion, Fossil is launching an addition to its ecommerce web site entitled ‘Fossil Finds’. This section will house a group of limited-edition items including vintage and vintage-inspired objects, books, and fashion accessories, including a Gibson Limited Edition 25th anniversary guitar that will be available for purchase beginning in September. The guitar, hand numbered and limited to 25 pieces, will feature the Fossil 25th Anniversary seal on the pick guard and an antique starburst design in an homage to the brand’s heritage. Also available for purchase is an authentic 1966 Vespa scooter that has been fully restored by the same artist responsible for the Vespa featured in the Art of the Motorcycle exhibit at the Guggenheim Museum.