Forevermark, the new diamond brand from De Beers, has partnered with SES Creations to showcase Forevermark diamonds in platinum.

The new collection will comprise 12 pieces of bridal and fashion jewelry starting at $2,500. Additionally, Platinum Guild International will provide a support package, including sales associate education, in-store signage, and a customized video presentation identifying store locations as “Platinum Destinations.”

Forevermark will be available to the U.S. market this fall thanks to support from Forevermark diamantaires and manufacturer partners, including SES Creations, among others. So far, 22 authorized Forevermark dealers and SES Creations’ accounts have ordered the new line.

Forevermark stones are inscribed with the Forevermark icon and a unique identification number. The inscription is invisible to the naked eye, made with patented technology developed by the De Beers group, and implemented by the Forevermark Diamond Institute in Antwerp, Belgium.

JCK