On Aug. 16, Forevermark, the diamond brand from the De Beers group of companies, announced the addition of three new members.

The Forevermark team now includes:

• Bruce Lake, director of sales, Western region

Lake’s industry background includes retail management experience and territory sales with Hearts On Fire, David Yurman, and Rolex.

• John Salvin, regional sales manager, Northeast 

Salvin previously worked with Rolex as an inventory specialist, merchandiser, sales trainer, and area sales manager.

• Michael Rousso, regional sales manager, Southeast

Rousso’s background in the diamond and jewelry industry has included sales, manufacturing, and merchandising. He’s recently worked with DTC Diamantaires, including Lazare Kaplan International.

“We are extremely proud to add this depth of experience and professionalism to the Forevermark team as we prepare for our U.S. launch,” said Forevermark US, Inc. vice president Kevin Lane, in a statement.

For more coverage on the Forevermark, check out these stories:

+ How the Forevermark May Be a Trailblazer

+ Interview with Forevermark CEO

+ De Beers’ Forevermark Launch

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