Fitbit Debuts Versa Smartwatch and an Adidas Co-Branded Ionic

Following the so-so reception (and sales) of its first-ever smartwatch, the Ionic, Fitbit has delivered on its promise to make a more attractive, more female-friendly smartwatch.

The wearable developer has debuted the Fitbit Versa—a lighter-weight health and fitness smartwatch with a smaller, more rounded bezel (it looks a bit like a shrunken Apple Watch).

There was speculation last month that the new watch, which CEO James Park told investors would be more “mass” in its appeal, might be another Ionic-branded model. But ultimately the company went with a new name.

The $199.95 Versa, which is now available for pre-order, has a four-day battery life, tracks fitness endeavors, sleep duration and quality, and even has a female health-tracking component boasting period tracking and an ovulation gauge.

The watch functions with Fitbit’s proprietary app, has alerts to remind you to move if you’re been sedentary too long, and offers guided breathing sessions personalized to your heart rate.

 The Versa is clearly vying for the female smartwatch buyer—and this reporter thinks it’s about time the industry-leading company considers the needs and preferences of active women.

Fitbit has also released a new version of its Ionic smartwatch, now available for pre-order for $329.95a collaboration with global sportswear brand Adidas.

Fitbit Ionic Adidas Edition smartwatch
Fitbit Iconic: Adidas Edition

The partnership recalls the Nike co-branded Apple Watch—technically called the Apple Watch Nike+. Like the Nike+ watches, the new Fitbit Ionic: Adidas Edition maintains all of its original functionality and design.

What’s new is its coloring (“ink blue and ice gray”) and an Adidas-branded watch face that squeezes the time, a step counter, calories burned, a heart rate monitor, and the date on a single home screen. The Adidas Ionic also features  streamlined access to Adidas Train, an app that provides detailed workouts for runners.

Every Train workout features step-by-step coaching that includes video examples of exercises. Programs include Dynamic Warm-up, Power Pace (which “trains the body to be more elastic, forceful and efficient,” according to the website), and Metabolic—an interval training program.

As with the standard Fitbit, the Adidas version tracks sleep, monitors heart rate, and boasts a GPS and dedicated tools for specific exercises like swimming and treadmill running.

Top photo: Fitbit Versa smartwatch (all photos courtesy of Fitbit)

JCK Magazine Editor