One week until Valentine’s Day! In addition to using social media and email blasts to notify your customers of new arrivals and special promotions apropos of the holiday, many of you will be reaching out to fans and followers with a good old-fashioned digital valentine greeting (perhaps along with a coupon code for shopping online?). Good news: Julie Bishop, the Indianapolis-based artist/blogger behind Juler’s Row, has taken care of this detail for you. She did the drawing, you do the sending and sharing—scroll down to access the beautiful custom artwork she created exclusively for JCKonline readers.
Juler’s Row began as a blog and has since blossomed into a full-time enterprise that makes fine jewelry renderings the star of a collection of prints, throw pillows, and made-to-order canvas tote bags (perfect for trade shows). The designs are a collaboration between Bishop—who apprenticed with jewelry designer Whitney Abrams in Chicago, and later worked in sales and as a buyer for G. Thrapp Jewelers in Indianapolis—and her mother, interior designer Amy Wilson. The concepts originate with Bishop, and she and Wilson refine them as a team. For the finishing touch, Wilson hand-watercolors each design, favoring a vibrant palette and a true jewelry lover’s passion for getting the color of each particular gemstone exactly right.
A print featuring this opalescent butterfly brooch or this turquoise and diamond necklace would make an excellent Valentine’s Day (or “Galentine’s Day”) gift for any jewelry aficionado. Juler’s Row is also available to create custom artwork for your store or atelier. “Petite G Jewelers in Indianapolis displays a number of our diamond cut prints in the store, and it helps to educate clients on the Four Cs while enhancing the decor,” says Bishop. Basically, the collaboration possibilities are endless.
Case in point: the aforementioned digital valentine. Below are two sizes—one’s ideal for Instagram, the other can be inserted into an email along with a personal message (or have your graphics person design something around the Juler’s Row image to make it feel entirely on-brand for your business).
Simply right-click on each image to save it to your desktop (or drag and drop).
Follow me on Instagram – @aelliott718