Emmy Jewelry Style: Translating Six Trends Into Retailer Sales

Sure, there was plenty of bling during Sunday night’s 63rd Emmy Awards, but it hardly matters to retailers unless you can parlay some of those pricey styles into real sales at your own counter. JCK shows you how.

 

Trend: Black and White

Accomplish this look with through enamel (Belle Étoile and M.C.L. by Matthew Campbell Laurenza), blackened metals with moonstone (see Arunashi ring below), white sapphire, crystal, or CZ accents, resin (Angélique de Paris), bone (Ivory Jacks), or…what else? You tell us how you give consumers the look with a smaller price tag! 

Gwyneth Paltrow at the Emmys

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Gwyneth Paltrow in Neil Lane black and colorless diamond and platinum bracelets, valued at nearly $500,000

Lorraine Schwartz black diamond ring

Lorraine Schwartz black and colorless diamond and platinum ring, worn by Amy Poehler

Arunashi Mushroom ring with black diamonds and blackened 
gold

Arunashi moonstone ring with black diamonds and blackened 18k gold, valued at $7,650, was worn by actress Jessica Paré

 

Trend: Drop Earrings

Easy-peasy to love and sell: You’re already got them, so pull out those long skinny, pear-shaped, or wide-disc styles and put them on the ears of everyone in your store! You can’t sell them unless you’re wearing them. Set up window displays with fishing wire to highlight the lengths and widths available, and employ trendy salespeople with an eye for style to help guests buy the right pair for their face shapes.

Julie Bowen in Vintage Vibe at the 63rd Emmy Awards

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Julie Bowen in Neil Lane black diamond and platinum drop earrings valued at $50,000

Martin Katz earrings

Martin Katz Divine earrings with diamonds and sapphire cabochons (value $68,500) were worn by American Idol’s Paula Abdul

 

Trend: Colorless Diamonds

They’re not called a girl’s best friends for nothing; everybody wants them, but the reality of pricing keeps them out of reach for many. Unless, of course, you’ve got lines like these handy: Hot Diamonds, Noelle Leone, Saundra Messinger, Amanda Elizabeth, or Branch Jewelry, where you can afford diamonds because they’re small and set in silver. Also consider white sapphires, used in place of diamonds in the Carla Caruso line.

Adeler colorless diamond earrings worn by actress/singer Kristin Chenoweth

Adeler 14k white gold and 1.19 ct. colorless diamond drop earrings, valued at $13,590, worn by actress-singer Kristin Chenoweth

 

Carrera y Carrera colorless diamond ring

Carrera y Carrera colorless diamond Bamboo ring, valued at $7,600, was worn by actress Mayim Bialik

 

Trend: Red

Pink was the color of 2011, and now red is stepping up to the popularity plate! Pull your garnets, cinnabar, ruddy jasper, and yummy spinels, rubellite, and rubies (of course!) to whet the appetites of shoppers with sights set on rouge.

Arunashi Fire Opal earrings

Arunashi fire opal earrings, valued at $32,400, were worn by Sarah Hyland to pre-Emmy festivities

Katerina Maxine Victorian Scroll ring with a ruby center

Katerina Maxine Victorian Scroll ring in 18k gold with diamonds and ruby center, valued at $16,780, worn by Kelly Osbourne

Trend: Rough Stones

Rough is all the rage. For small, more affordable rough diamond pieces, think Russell Simmons Green Initiative styles with just a touch of diamond. Get colored stone slices and rough from S&R Designs, Lilly Barrack, or Stuart Berger Designs.

Diamond in the Rough drop earrings 

Diamond in the Rough Champagne Bubble earrings in 18k gold with 38.44 cts. t.w. rough and micro pavé diamonds, valued at $58,000, worn by actress Melissa Rauch 

 

Trend: The Button Earring

Break out your all your orb-like earrings, from studs to buttons to silver-dollar-size discs. Retailers can offer similar looks with a fraction of the materials and cost simply by merchandising ear-hugging styles already in stores. Promote them on Facebook pages and through email blasts. Be sure to include pictures and prices of your inventory.

Heidi Klum at the Emmys

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Heidi Klum in a pair of close-to-the-ear floral-motif earrings by Lorraine Schwartz

Emily Blunt at the Emmys

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Actress Emily Blunt in diamond and platinum button-style earrings from Lorraine Schwartz