The Diamond Trading Company has increased its advertising budget for the holidays by adding two new marketing campaigns, targeting men.
The first is its “Countdown to Christmas” newspaper advertising campaign, which will run during the final week before Christmas. DTC says the campaign is “possibly our hardest hitting call-to-action campaign ever.”
The second is the “Full Contact Romance Sweepstakes” designed to generate hits on the DTC consumer Web site (www.adiamondisforever.com). Using a multi-media campaign, DTC will try to drive couples to the Web site to enter the contest. Winning couples will receive diamond jewelry for her and Super Bowl tickets or TiVo for him.