Diamond.com undergoes redesign

Odimo Inc., a Sunrise, Fla.-based online retailer, launched the redesign of Diamond.com, Odimo’s online property specializing in certified diamonds, fine jewelry, and brand-name watches at discounted prices.

The newly launched Web site, http://www.diamond.com, improves the customer experience through faster searches, more precise search results, dynamic pan and zoom on product detail pages, and enhanced checkout for domestic and international customers, Odimo said in a statement. The improved design makes Diamond.com easier to navigate for consumers and the enhanced technology will enable Odimo to build better relationships with customers through increased personalization and 1-to-1 marketing campaigns.

Odimo selected Celebros for search and browse, Scene 7 for imaging and Comerxia for international shipping for the Diamond.com redesign.

Odimo is an online retailer of current season, high-quality diamonds, fine jewelry, brand name watches and luxury goods. The company operates three Web sites: www.diamond.com, www.ashford.com, and www.worldofwatches.com.