Diamond jewelry manufacturer Diamond in the Rough has launched its first national advertising campaign that will run in major fashion and lifestyle publications beginning in June.
The campaign entitled “Naturally You,” focuses on the luxe sophistication of untouched diamonds as centerpiece to a jewelry collection termed as “pieces of art.” Using rough diamonds as its muse and model Shirley Boganim as its canvas, the campaign highlights the beauty of diamonds in their natural state while in turn, communicates the brand’s key position in the rough diamond jewelry category. The imagery is clean and crisp.
Diamond in the Rough is a brand dedicated to creating innovative, contemporary jewelry using the rough diamond as the core of every design. The company was founded in 2003 by Daniel Eskapa and is based in New York City.