De Beers Diamond Jewellers—the
De Beers retail chain—will open its first boutique in Southeast Asia, at The
Shoppes at Marina Bay Sands in Singapore, this October.
The Singapore store is in partnership with the country’s
leading luxury retailer, Sincere Watch Limited.
The company notes that De Beers’ Marina Bay Sands boutique,
like all other De Beers stores, is equipped with a De Beers Beauty Scan, which allows
the customer to see a De Beers diamond’s superiority and brilliance. Each
diamond above 0.2 carats is inscribed with the unique microscopic De Beers “marque,”
using a De Beers-patented technology.