Jennie Farmer joined De Beers Diamond Jewellers as
communications director, the company announced July 1.
Farmer was global head of brand marketing at Forevermark
from September 2008 to April 2010, where she was responsible for launching
Forevermark as a new diamond brand in Asia.
She spent eight years at Procter & Gamble and was most
recently head of luxury fragrances for the UK, including Gucci, Dolce &
Gabbana, and Valentino.