Diamond Development Initiative International recently kicked off the Friends of DDI fundraising campaign.
The initiative brings together members of the jewelry industry, organizations, and governments to support the positive economic and social development in communities where diamonds are sourced. Retailers who join the program receive a “retailer friendship kit,” which includes a certificate of recognition, informational postcards, counter displays, and gift box insert cards with the donors name on them.
“DDI’s Retailer Friendship Kit gives us concrete tools that retailers can use to respond to the growing consumer preference for ethical jewelry consumption,” Susan Jacques, honorary chair of the campaign, said in a statement. “I encourage all members of the jewelry industry that truly want to make a positive impact on the lives of the most disadvantaged members of the supply chain to support the Friends of DDI.”
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