Shoppers who visited David Yurman’s flagship store in New York City this weekend were greeted with a giant, richly detailed ice sculpture depicting one of the jewelry brand’s iconic Cable Bracelets.
The company commissioned New York–based artist Shintaro Okamoto to create the large-scale sculpture, which was on view outside the store from 12 p.m. to 6 p.m. Saturday, Dec. 16.
In a gorgeous video that captures Okamoto chiseling and chainsawing the piece, the artist said that ice “is very underappreciated” as a material, and added, “In sculpting the bracelet, I reacquainted myself with the most iconic of sculptural vocabulary…it made me appreciate how beautiful and how perfect this bracelet really is.”
New York City–based artist Shintaro Okamoto recreating the Renaissance Cable Bracelet as an ice sculpture for David Yurman
“This merging of traditional craftsmanship and advanced technology aligns with the DNA of the David Yurman brand and its founders, in a festive celebration of artistry, sculpture, and form,” according to a company statement.
This is the second big art piece the store has commissioned this holiday season. David Yurman’s all-white holiday windows are filled with incredible critters—snowy owls, bears, rabbits, and wolves—crafted in paper by artist Calvin Nicholls.
The windows were inspired by the first date David Yurman and wife Sybil (the company’s chief brand officer) went on in upstate New York, where they just happened to witness “a rare and magical ice storm,” David recalled. The windows are “an expression of that enchanted moment.”
This holiday season also saw the brand launch chatbot services—which have been popularized by Nordstrom and other major retailers—for the first time. The David Yurman Gifting Bot lets shoppers peruse gift guides, contact customer service, and locate nearby David Yurman stores, all through the Facebook Messenger interface.
(Video and photo courtesy of David Yurman)