Damiani opened its newest boutique in Taipei, Taiwan, today and held a celebration marking its entry of the brand into the Taiwanese market.

The boutique is located at the Regent Galleria, the most exclusive location in Taiwan’s capital city. The world’s most important luxury houses, such as Prada, Ferragamo, Louis Vuitton, Chanel, Hermès, have shops there.

The newest Damiani boutique was designed based on the concept created by renowned Italian architect Antonio Citterio and being used for new Damiani boutiques around the world. It showcases the coherence and image of the Damiani brand, combining the classic and contemporary styles of the house.

The opening of this boutique marks the entry of the brand into the Taiwanese market. It serves as another example of the campaign of the Damiani Group’s to expand its the Asian market presence.

“Onda Marina” and “Bocca di Squalo,” two of Damiani’s Diamond International Award-winning pieces were exhibited during the opening celebration. There was also be a show of both classic and new Damiani collections, such as Belle Epoque, San Lorenzo, D.Side ed Eden, worn by Asian models for the occasion.

Guido Grassi Damiani, C.E.O. of the Damiani Group hosted the event and spoke to the invited guests in attendance.

JCK