Benjamin & Co. has created a Web site that allows retailers to help their clients design their own jewelry.

The user-friendly Web site allows customers to custom-build their own jewelry designs inside the store. After designing the jewelry, the store provides a receipt for the customer, process the payment and the customer can pick up the order in a few days, the company said.

The company says that by viewing jewelry in high definition quality and with 360 degree rotation, retailers increase the odds of a sale by tailoring each item according to what the customer wants with the price calculating after each selection.

JCK