Consumers Using Smartphones to Shop, Study Finds

More than half of smartphone-owning consumers use now use
devices to enhance their shopping experience, according to a new study from
Chadwick Martin Bailey and iModerate Research Technologies.

The study found that 23 percent of smartphone owners have made a
purchase on their device, with the majority taking place on an iPhone. In addition, over 70 percent of iPhone users
reported they use applications or the phone’s Web browser to assist them while
shopping in-store.

The study found key differences by gender: Women are more
likely to use their smartphones to find discounts, while men are more likely to
check online reviews.

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