Christmas Countdown: Jewelers’ Small Business Saturday Success Stories



As part of Your Store’s Black Friday weekend retail roundup, we highlight jewelry store owners that were quoted in local news stories on Small Business Saturday sales.

Phil Jewels, based in Anderson, S.C., saw a definite uptick in store traffic. Phil Silverstein, the store’s co-owner, credited the shop local promotion started by American Express.

Sheila Ritchie, the business manager for Gasser Fine Jewelers in Canton, Ohio, said in a local news report that by early afternoon they had 23 Small Business Saturday customers, seven more than last year’s total of 16. A drawing to win a $100 gift card helped, Ritchie said.

Milkins Jewelers in Wyandotte, Mich., got a small mention in a local news story for the store’s unique gift-with-purchase program. Those spending $50 received a $10 iTunes gift card. And customers who spent $1,199 could receive either a free cruise for two or a hotel package.   

Gary and Norma Mann, owners of Gary Mann Jewelry, took a timely cause marketing approach to Small Business Saturday. Based in Manayunk, Pa., the couple dedicated 10 percent of all proceeds to raise money for abuse victims in response to the Penn State University sex scandal. Proceeds went to RAINN (the Rape, Abuse & Incest National Network). 

In addition to making news, retail jewelers also made sales on Small Business Saturday. Here are some of the deals jewelry store owners posted on Facebook:

Jewelry Creations’ owner Linda Hagan had two gift-with-purchase events. One was a two-day event that started on Black Friday. The first 50 customer who spent $200 or more on Black Friday and Small Business Saturday received a “bling bracelet (valued at $65 retail), or a pink Pandora jewelry box.


(Photo courtesy of Jewelry Creations)

Sturhahn Jewelers, of Quincy, Ill., ran a special on solitaire earrings. The 14-karat white gold earrings set with 0.10 ct. diamonds, normally sold for $175. The Saturday special for these earrings was $100. It was a first come-first serve, “while supplies last, no rain checks” special.

Portland, Ore.-based Rebel Jewelers served mimosas all day on Saturday, in addition to their other signature store drinks, including wine, Pabst Blue Ribbon Beer, and Red Bull. The store also ran a weekend special of 20 to 50 percent off on select items in the store. 

Denny Jewelers, of Springfield, Ill., gave back 10 percent of proceeds to local non-profits.

Goldstein’s Jewelry, in Mobile, Ala., gave customers $25 off in addition to the $25 American Express refund for those using the credit card on a purchase of $100 or more.

Jack Lewis Jewelers, of Bloomington, Ill., discounted all merchandise in the store 20 percent on Saturday.