Daisy Chin-Lor was appointed to the new position of senior vice president and chief marketing officer for Mayors, the Sunrise, Fla.-based jewelry chain. The appointment was effective immediately and she will hold the same position with Birks, the Canadian jewelry chain that assumed control of Mayors in August 2002.
Chin-Lor assumes overall responsibility for the advertising, communication, public relations, events, direct marketing, and visual presentation for both companies.
Prior to joining Mayors and Birks, Chin-Lor served as executive vice president and chief marketing officer for Elizabeth Arden Spas, where her brand marketing and growth strategies spearheaded the company’s transformation into a consumer-focused enterprise. She previously was executive director of Russell Reynolds Associates in New York; chairman, president and managing director of Chanel Thailand, where she established a new market presence for the company; and affiliated for nearly 20 years with Avon, rising to become corporate vice president, New Markets-Asia Pacific.
“Daisy is a highly dedicated, passionate, marketer whose extensive luxury brand experience will expand and enhance our initiatives,” said Tom Andruskevich, chairman, CEO and president. “She brings a significant track record of marketing successes that are coupled with management of profitable operations.”
Chin-Lor serves on the boards of the Council of Asian American Women; American Institute for Managing Diversity; Human Resources Agency, City of New York; and American Chamber of Commerce, Taiwan, and was named “Woman of the Year” by the Chinese American Planning Council in New York. A native of Yonkers, N.Y., Chin-Lor received a bachelor’s degree from Hunter College, New York, where she was Phi Beta Kappa, and attended Columbia University’s Advanced Masters Program.
Mayors is a leading luxury retail jeweler serving Florida and Greater Atlanta. It currently operates 28 total stores; 23 in Florida, five in Georgia.