Charles & Colvard, Ltd., Morrisville, N.C., on Tuesday announced a senior addition to the sales team and two management promotions as part of its continuing efforts to position the company for future growth.

Dennis Reed has been promoted to president in addition to maintaining his current duties as chief marketing officer. He will be responsible for the sales and marketing functions of the company, which is the global source of moissanite, a created jewel available for use in fine jewelry. He will continue to report to Bob Thomas, Charles & Colvard chairman and chief executive officer. He has been responsible for the sales of Charles & Colvard since his start with the company in October 2002 and has been the chief marketing officer since May 2005.

Carl Mielke will join the company on March 19 as senior vice president, sales. He will be responsible for managing all sales-related functions for the company and work closely to develop relationships with Charles & Colvard’s manufacturing distributors and their retail customers. He will report to Dennis Reed.

Mielke is currently executive vice president at Citizen Watch Company of America, where he directs and manages selling, merchandising, and supply chain activities and is actively involved in product development and marketing. Prior to joining Citizen Watch, Mielke was employed by Waterford Wedgwood USA from 1984 to 2003, where he most recently served as senior vice president of sales. He also held sales positions at Orrefors Crystal and Durand Intl. He began his career at Macy’s.

Steven Abate has been promoted to vice president of manufacturing. Abate, with more than 25 years of manufacturing experience, joined the company in June 2005 and most recently has been lead director of manufacturing. He will continue to report to Thomas.

“The size and scope of our moissanite business has increased over the past several years,” Thomas said. “We believe that we are well positioned to continue this trend of growth and that hiring Carl and promoting Dennis and Steven will enhance our capability to capitalize on our many opportunities for growth in 2007 and beyond.”

JCK