Cartier and the Geneva Seal

The House of Cartier has joined a select group of watch manufactures certified to display the Geneva Seal. This stamp seals the installation of Cartier Watch-Making in Geneva, where its master craftsmen have developed and crafted the calibre 9452 MC* that now bears this certification.

Created in the 19th century by a guild plagued by counterfeit products, the Geneva Seal is currently considered to be the symbol of watch-making perfection.

Enacted into law in 1886, the Geneva Seal is probably one of the oldest professional labels, recognized both as an indication of independent origin and a guarantee of superior quality.

Three prerequisites determine the award of the Geneva Seal:

* The movement must be mechanical and, at a minimum, assembled and adjusted in the canton of Geneva.

* Each calibre must meet twelve technical and aesthetic criteria outlined in the regulations, which have a bearing on its design and characteristics as well as the quality of the manufacture and finishes.

* The calibre must be approved and officially recognized by the Office for the Voluntary Inspection of Watches from Geneva (Bureau de Contrôle Facultatif des Montres de l’Etat de Genève). This Office is supervised by a sworn-in commission composed of members that have been appointed by the government of the canton.

“For Cartier, winning the Geneva Seal certification for this new calibre confirms its priority to uphold the most prestigious watch-making tradition of all,” the company said in a statement.