Bye Millennial Pink, Hello Yellow



If you’ve poured over any of the runway shots from the recent NYFW events (or were so fortunate as to attend any), you may have noticed one color in particular that beamed the loudest: Yellow. From Marc Jacobs and Tom Ford to Naeem Khan and my absolute favorite look of the whole week from Oscar de la Renta, the sunny shade was nearly everywhere.

This isn’t the first time in recent years that yellow has popped up, but it’s one of those colors that seems new every time you see it. It’s always available somewhere, and yet, when it comes in a rush down the runway, on the red carpet, or in stores, it’s somehow refreshing. Perhaps it’s that strength in numbers really works for yellow. Or perhaps it’s high time we say sayonara to Millennial Pink, as beautiful a hue as it is.

Consumers are finicky, and too much of a good thing gets to be, well, a bit boring, doesn’t it? So this unleashing of everything yellow seems brilliantly new, even if it’s really just a repeat from a few years ago—it’s desired, it’s exciting, and it’s welcomed with open arms.

It’s quite similar in jewelry: Maybe that yellow diamond pendant has been sitting in the case for a bit, hardly noticed by the browsing customer—and bam!—yellow’s hot, and shoppers take notice. I’m not sure the jewelry industry will ever tire of a fabulous yellow diamond or sapphire, but it certainly makes sense to strike while the hype is hot. The same goes for yellow gold, by the way: It’s so beautiful when paired with yellow attire since the look is so warm, like bathing in the sun. So gather your finest yellow jewels—gemstone and metal—and march them front-and-center for all of your shoppers to see. Here are some to beef up that stock, if you’d like.

Trasformista necklace in 18k yellow gold with diamonds

Trasformista necklace in 18k yellow gold with diamonds, $36,585; Nanis Italian Jewels

Oscar Heyman earrings in platinum

Earrings in platinum with 2.19 cts. t.w. fancy diamonds and 1.88 cts. t.w. square diamonds, $60,000; Oscar Heyman

Lumiere bridal collection ring

Lumiere bridal collection ring in 18k yellow gold with 1.01 ct. rose-cut fancy yellow diamond and 0.09 ct. t.w. diamonds, $3,980; Parade Design

Bypass ring in platinum and 18k yellow gold

Bypass ring in platinum and 18k yellow gold with 10.82 cts. t.w. yellow diamonds, price on request; Rahaminov

Spark pendant in yellow and white gold

Pendant in yellow and white gold with 6.79 ct. opal, 2.38 cts. t.w. yellow beryl, and 0.54 ct. t.w. diamonds, price on request; Spark

Pendant in 18k yellow gold with dendritic stone and yellow diamonds

Pendant in 18k yellow gold with dendritic stone and yellow diamonds, price on request; Susan Wheeler

Paris earrings in 18k white gold with yellow diamonds

Paris earrings in 18k white gold with 13.05 cts. t.w. yellow diamonds, 1.6 cts. t.w. baguette, and 0.38 ct. t.w. round diamonds, price on request; Tal’s Designs

Butani yellow diamond earrings

Briolette earrings in 18k yellow and white gold with 24.55 cts. t.w. yellow diamonds, 0.1 ct. t.w. rose-cut diamonds, and 8.73 cts. t.w. round diamonds, $31,000; Butani (Also at top)

Katlar yellow diamond ring

Ring in 18k white gold with 9.14 ct. fancy yellow diamond, price on request; Harry Kotlar

Square necklace in 18k yellow gold

Square necklace in 18k yellow gold with 0.03 ct. diamond, $1,350; Baiyang Qiu


  • Shiv C

    I am a big fan of beautiful vibrant colours be it diamonds or gemstones. They do well for us. It also bring smiles of customers face.