Months after taking full control of Bulgari, luxury conglomerate LVMH has appointed Fendi chairman Michael Burke to head the famed Italian jeweler.
LVMH said that Burke “has led a very successful turnaround [at Fendi] before orchestrating the development of the leather, fur and fashion House around an integrated distribution model.”
Burke’s background includes stints as head of U.S. operation for Christian Dior. He was also president and CEO of Louis Vuitton North America from 1993 to 1997.
Burke will be replaced at Fendi by Pietro Beccari, who is currently executive vice president of marketing and communications for Louis Vuitton.
Alessandro Bogliolo, chief operating officer of Bulgari, will continue in his current position for a period of transition before taking a new assignment within the LVMH Group, a statement said.