Breakfast at Tiffany’s was a classic movie, a famous book, and a flop musical with Mary Tyler Moore. And now breakfast at Tiffany, the real-life experience, is proving more popular than even the famed retailer seems to have figured.
On Nov. 4, Tiffany & Co. opened up its first-ever restaurant—the Blue Box Cafe—on the fourth floor of its New York City flagship. Almost immediately, fans looking to have an honest-to-God morning meal at the retailer braved the cold and lined up around the block.
One told the New York Post that having a Tiffany breakfast is “one of my Top 10 bucket list items…I’ve been researching how to do it for years.”
— Huntington Patch (@HuntingtonPatch) November 12, 2017
Even members of the media had a tough time snaring a seat. One Racked writer started waiting at 10 a.m. and didn’t get seated until 2 p.m. A New Yorker writer was so scared off by the wait she gave up.
The lines seem to have calmed down, especially after the retailer instituted an online reservation system. But there still appears to be heavy demand to dine like Holly Golightly did.
“We went to Tiffany at 7 a.m. to stand in line for 10 a.m. opening,” griped one Yelper. “We were 2nd in line. At 8 a.m. we were told they would only be able to seat 2 out of our 4 person party or we could come back another day. Apparently, they had too many online reservations.”
Complained another: “[I drove] couple hours just to be here and was informed that the walk-in is full.”
Tiffany spokesperson Nathan Strauss says: “We’re continuing to see enthusiastic interest in the Blue Box Cafe, and are encouraging prospective patrons to make a reservation via Resy.”
As to whether the concept will spread to other stores, Strauss says “no future plans to share at this time.”
Walking down 5th Avenue in New York last week, I saw this line outside Tiffany’s – it went around the block. Many thought you could have breakfast at Tiffany’s – this was not so until they opened the Blue Box Café on Nov 10th. Unfortunately most people were turned away! pic.twitter.com/CM8F8f6Znq
— HaydeeAntezana (@Profimpressions) November 21, 2017
(Images courtesy of Tiffany & Co.)