Bluefly Promotes New CEO

Online retailer Bluefly announced that its chief operating officer, Joseph C. Park, has been promoted to CEO, effective immediately.

Park is replacing Melissa Payner, who resigned as CEO and from the company’s board of directors. Park is also replacing Payner on the board.

Park was the CEO and cofounder of, the first Internet retailer to provide same-day, one-hour delivery service to consumers. He also worked in Microsoft’s corporate strategy group. In 2005, he joined, where he cofounded and launched He joined Bluefly in 2011 as COO.