Blue Nile, Inc. announced Tuesday the launch of a new website.
Diamond search contains a new comparison feature, which enables customers to evaluate diamonds side-by-side.
BUILD YOUR OWN RING® feature contains more information and tools to make it easier for customers to create their ring.
The new site also provides enhanced navigation, search, and product filtering capabilities. Consumers can now narrow their selection to generate a product assortment customized to their specifications.