Birks Hires Swarovski Vet to Head Omnichannel

Birks Group has appointed Aurélie Pépion to be its vice president, omnichannel sales and operations, effective April 2.

Pépion has over 13 years of experience in luxury brand management. She was recently the managing director for Swarovski’s Canadian consumer goods business, where she was responsible for Swarovski’s Canadian retail and wholesale operations, marketing and merchandising. She also worked for Gucci Group watches sales management.

CEO Jean-Christophe Bédos said in a statement that Pépion’s “experience and knowledge in the luxury jewelry retail industry as well as her omnichannel expertise will be key assets for Birks Group as we continue the development of the Birks product brand and the transformation of our stores network in Canada.”

(Image from Linkedin)

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JCK News Director