Bidz.com Acquires Intellectual Property From Whitehall



Bidz.com announced Monday that it has acquired the intellectual property and trademark registrations of Whitehall Jewelers, Lundstrom Jewelers, Marks Bros. Jewelers and White Star Private Label, in the bankruptcy auction of Whitehall Jewelers.

The company also acquired the customer mailing list with over 800,000 names, addresses and transaction information.

Whitehall filed for Chapter 11 in June.