Baume & Mercier launched its 2011 advertising campaign
April 1, focusing on the ideas of conviviality and authenticity.

The campaign aims to embody the brand’s new vision, seaside
living in the Hamptons, and create a graphic expression of the company’s motto,
“Life is about moments.”

Timepieces from two new 2011 Baume & Mercier
collections, Capeland, and Linea are featured in the campaign.

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