Michael C. Barlerin has been named senior VP/Marketing for Leading Jewelers of the World. 

Nehal Modi, chief executive officer of LJOW Holdings, who made the announcement, said one of Barlerin’s primary responsibilities will be to lend support to Leading Jewelers of the World as the organization works to further develop and build the positioning of the LJW brand.

“We are fortunate to have someone with Michael’s depth of experience in marketing, the jewelry industry, and association management as part of the LJW team,” Modi said.

Michael Barlerin Associates, LLC, which provides marketing and management services for the jewelry industry was formed in 2005. For the preceding 15 years Barlerin had been chief executive of World Gold Council, Americas. Prior to joining the WGC, Barlerin spent 7 years at the Zale Corp. as senior vice president, Marketing. Active in many areas of the jewelry industry, Barlerin serves on the Board of Jewelers Vigilance Committee, is a member of the Twenty Four Karat Club of New York, and has recently joined Financo, Inc.’s Global Consulting team. Barlerin began his business career at the creative ground breaking advertising agency Doyle Dane Bernbach. 

LJOW Holdings, LLC was formed in January 2006 and is a subsidiary of Digico Holdings Limited, a DTC sightholder.

JCK