Average Sale Price Dropping at Online Retailers

The average sale price at online retailers is dropping, according to a second quarter report from Channel Intelligence, an Orlando, Fla.-based software provider that handles nearly 15 percent of all online commerce in the United States.

The company announced on Aug. 18 that, although its clients’ online “comp” sales were up 30 percent in the second quarter of 2011, the average sales price was down 15 percent.

“The good news is that consumers are spending,” said Rob Wight, CEO of Channel Intelligence, in a statement. “But it is worth noting that they are buying less expensive items. This might be an indicator of what spending habits will be like during the holiday season.”