Audemars Piguet Provides NYC Students First Broadway Experience (Video)

Audemars Piguet, in partnership with Broadway Cares/Equity Fights AIDS and the Tony Awards, treated 1,100 New York City students to Broadway’s Tony-winning musical Memphis on Feb. 3.

The performance was part of “Inspire Change,” an initiative launched by the producers of Memphis. “Audemars Piguet was thrilled to be able to expose the students to Broadway,” AP press rep Paul Lerner tells JCK. “For many, this was their first time ever attending a show.”

In addition to the performance, students attended in-school workshops and a talk-back with cast and producers and representatives from the Tony Awards.

The students learned the lyrics and choreography to the show’s finale, “Steal Your Rock ‘n’ Roll,” and surprised the cast with a flash-mob–style participation of the finale.


Memphis stars Chad Kimball and Montego Glover with Audemars
Piguet president François-Henry Bennahmias (Photo: Bruce Glikas/Wireimage)

Audemars Piguet has been a sponsor of the Tonys for the past two years and will continue as a sponsor of this year’s 65th Annual Tony Awards, June 12 at New York City’s Beacon Theatre. “It has been an incredible partnership as we have done several charity activities, including the huge celebrity watch auction last year to benefit Broadway Cares/Equity Fights AIDS,” Lerner says.

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