Audemars Piguet North America named Dana Hagendorf as the company’s new vice president of marketing.

Hagendorf will manage the marketing, advertising, and public relations efforts for the United States and Canada. She reports directly to Francois-Henry Bennahmias, the company’s chief executive officer, and will be based in the company’s New York City headquarters.

Prior to joining Audemars Piguet, Hagendorf established strong luxury brand experience in both the hospitality and automotive sectors. In her most recent position at St. Regis Hotels & Resorts, she served as the brand’s senior director of marketing, developing the global marketing strategy for 12 St. Regis hotels worldwide. She was also instrumental in the openings of the San Francisco, Bora Bora, and Fort Lauderdale properties.

Prior to St. Regis, Hagendorf was director of marketing and communications at BMW in New York City, where she had marketing and advertising responsibility for BMW cars and motorcycles, and executed the launch of the MINI Cooper. As a Global Marketing Manager at PricewaterhouseCoopers, her team was responsible for creating the firm’s new global corporate identity during the company’s merger.

Hagendorf earned an MBA from the Kellogg School of Management at Northwestern University and a B.S. with honors from Cornell University. She currently serves on the Board of the New York Women in Communications Foundation, and is actively involved with City Harvest and Share Our Strength.

Audemars Piguet is the oldest haute horlogerie watchmaker still in the hands of its founding families.

JCK