Rosato announced Thursday that Andrea Missiroli is the company’s new worldwide commercial director.
Missiroli started his career in the U.S. with Bulgari Group, where he spent more than a decade. He managed the Miami store from 1992 until 1996, at which time, the Florida venue flourished, becoming the second highest performer in the U.S. after the Fifth Avenue store in New York City.
Missiroli moved to Bulgari’s Rome headquarters in 1996 as Europe, Middle East and Africa Wholesale director, and was responsible for franchise and multibrand development. He left Bulgari to join the Gucci Group as Worldwide managing director, where he was responsible for the distribution of jewellery and luxury watch brands such as Gucci, Boucheron, YSL and Bedat & Co.