Amazon.com, Inc. said on Tuesday that December 2004 jewelry sales increased more than 120% over the previous year and its triple-digit growth has continued in 2005. Perennial favorites remain heart-inspired jewelry, diamonds and pearls.
Customers are also buying a variety of items including: rings, necklaces, earrings, bracelets, watches, and body jewelry—like the best-selling belly bar by Paris Hilton, the company said.
“We’re pleased with the triple-digit growth of the Amazon.com Jewelry & Watches business,” said Russ Grandinetti, vice president, Amazon.com Jewelry.
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