Amazon.com December jewelry sales up more than 120%

Amazon.com, Inc. said on Tuesday that December 2004 jewelry sales increased more than 120% over the previous year and its triple-digit growth has continued in 2005. Perennial favorites remain heart-inspired jewelry, diamonds and pearls.

Customers are also buying a variety of items including: rings, necklaces, earrings, bracelets, watches, and body jewelry—like the best-selling belly bar by Paris Hilton, the company said.

“We’re pleased with the triple-digit growth of the Amazon.com Jewelry & Watches business,” said Russ Grandinetti, vice president, Amazon.com Jewelry.