Amazon Launches Flash Sale Site

Amazon has jumped on board the flash sale bandwagon with the
launch of, it announced May 3.

The new site allows customers to sign in with their Amazon IDs, and will offer “up to 60 percent off hand-picked styles from the most sought after brands,” it said, as well as free shipping and returns. Among the jewelry featured on the site’s opening day is Kenneth Jay Lane jewelry.

Flash sale sites, like gilt and ruelala, offer discounts off name-brand merchandise, including jewelry.  JCK examined the trend in May 2010.

Amazon is not only the big name to venture into flash sales. Nordstrom
just acquired one site
, Hautelook, while eBay in March bought
30 percent
of ruelala. A jewelry-only “flash site” launched
Feb 1

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