All Choked Up: Snug-Fitting Jewels Make a Big Showing

I’m starting to notice a trend here—and I’m undoubtedly not the only one—chokers are making a comeback. The fabulous adornments lined the runways at NYFW, and carried over to the 2012 Grammy Awards red carpet.

At Prabal Gurung and Yigal Azrouël’s Fall 2012 shows, they were large, detailed and often contraption-like. Jen Kao’s lineup included a more delicate version, while over at Zac Posen, they were floral, feminine and statement-worthy.

Notable subscribers to the choker trend on music’s biggest night included Alicia Keys with her massive-yet-glam plate-like piece, and Taylor Swift, whose gown design mimicked the look of a choker (another runway trend this season). Singer Jamie Grace opted for a design not unlike the one spotted at Jen Kao. 

From runways, to red carpets, and inevitably to the streets, I love this look. Chances are other jewel-crazed shoppers will, too. My advice? Stock your showcases with a variety of pieces that will allow your customers to make the look their own. A larger statement piece will take your fashion-forward client’s basic black dress from simple to stunning, while a thin, diamond-by-the-yard type strand will complement a conservative shopper’s blouse with its delicate detail.

Below are some of my favorite looks from the selection that Marketplace has to offer. Don’t be late to the choker train! Fill your showcases with these looks—your shoppers (and you) will be so glad you did!



N.E.I. Group's diamond choker

N.E.I. Group’s diamond choker is a classic—perfect for the bride-to-be.


 Mundioro's sterling and gemstone choker

Mundioro’s stunner is in sterling silver, which makes it a bit more affordable—perfect for shoppers who want to embrace the trend without making a big monetary commitment.  


Jayden Star's gold link chokerJayden Star’s link necklace offers the perfect amount of pizazz without being too over-the-top.


Special Concept's choker


Another option in sterling—Special Concept’s piece is an abstract, fashion-forward choice.


Mysterium Collection wire choker

The Mysterium Collection’s amethyst wire choker offers just the right amount of delicate detail that even the most trend-averse clientele will fall in love with.

For more of the latest trends and products in the industry, check out JCK Marketplace, follow me on Twitter, or subscribe to my blog, On Your Market.