Alaskan Jeweler Celebrates Remodel

An Alaska jewelry store specializing in gold nuggets
will celebrate a reopening after a remodel on Feb. 12.

Co-owner Carl Cox tells JCK
that the rustic aesthetic of Gold Rush Fine Jewelry in Fairbanks, Alaska, will
remain the same but with new features. “Our goal in creating jewelry is to keep
the natural look of the nuggets while adding a flavor of class and style that
is complementary to the rough nuggets,” Cox says.

“The remodel of our showroom was done with the same idea,”
he adds. “We wanted to keep a certain rustic Alaskan flavor and add a little
style and class.”

The jewelry store is celebrating a grand reopening through
the month of February with specials on select merchandise, door prizes, and a
live remote local radio broadcast on Feb. 12.

The floors, walls, ceiling, lighting, and display cases were
all revamped, says Cox. “We also added a design area that includes a CAD program with a
60-inch flat-screen monitor for our customers to view the design process.” 

Gold Rush—which opened in 1978—specializes in creating
jewelry with natural gold nuggets in their rough and raw forms.

Cox says the staff is excited about the store’s new look.
“It’s very different. It is kind of like we all just started
a new job and we’re not quite sure how to act, but we’re really glad to be
here.”