AJDC design project ‘Fold’ to be unveiled at JCK ~ Las Vegas

The American Jewelry Design Council (AJDC) has agreed to exhibit “Fold,” the AJDC Design Project for 2003, at The JCK Show ~ Las Vegas. The annual AJDC design project features a different theme each year, and AJDC members are asked to interpret the theme into jewelry designs. Past themes have included flight, the wheel, the Mona Lisa, and cubes.

The plan to exhibit “Fold” in Las Vegas also marks the group’s re-commitment to the JCK show. In a statement, AJDC president Susan Helmich said, “JCK’s commitment to the jewelry industry is strongly evident and we are optimistic that we will be able to not only strengthen, but also grow our relationship with them over the next few years. We evaluated our return on investment and determined that AJDC’s future branding objectives would be best met by further strengthening this relationship. Our goal is to further solidify our membership and create an even greater voice for the design community. With creativity and artistic expression being highly valued in this day and age, this is our time to shine as an organization and we plan to do it at the strongest possible venue.”

In addition to AJDC’s commitment to the show, many prominent manufacturers such as Mikimoto, Scott Kay, David Yurman, Roberto Coin, Ambar, Damiani, Kwiat, Oscar Heyman Brothers, and many others continue to support JCK ~ Las Vegas, says Dave Bonaparte, vice president of the JCK Shows.

“We were very pleased to have these, along with all our other great exhibitors, committed to JCK,” he said. “JCK ~ Las Vegas has a proven track record of delivering the maximum qualified buyers to for our exhibitors. And with all the improvements being implemented for 2003, we look forward to serving both exhibitors and retailers by offering the most impressive scope of products and services under one roof, and providing an optimal show experience that they would be unable to find in another venue. It’s the JCK mission.”

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