The American Gem Society, Las Vegas, will offer an educational track that addresses the needs of the independent retailer consistent with the AGS perspective on ethical and educated retailing, at no cost to attendees at the JCK Show ~ Las Vegas, the Society said in a statement.

Presentations showcased will include: “Selling with “Certs’ ” – Diane Flora, CGA, AGS Director of Education
The credibility of a well-trained jeweler is unparalleled in providing information to a consumer. Yet, lab documents of various kinds can be effective selling tools as well. This presentation provides strategies for using these documents. Learn how to translate this information with confidence to the consumer in a selling situation. This 60-minute session will be offered Thursday, May 29 at 9 a.m.

“Profitable Business Ideas for Independents from the JCK Advisory Panel” – Jennifer Heebner, JCK magazine
In this session learn information gleaned from the JCK Advisory Panel that focuses on the needs of independents, and tailors that information to those who gravitate toward doing business from an AGS point of view. This 60-minute session will be offered Thursday, May 29 at 10:30 a.m.

“Managing Away Crisis in the Independent Business” – Kate Peterson, Performance Concepts
Skill-building strategies are available that can help independents manage away crisis. Developing skills to prevent crisis, mitigate it or resolve it, and find tips especially tailored to those who prefer to do business from an AGS point of view. This 60-minute session will be offered Thursday, May 29 at 2:00 p.m.

“Creating More Sales from your Existing Customer Base” – Len Zell
You can generate sales from two sources — new customers or existing customers. Understanding how to expand your sales to your existing customers by building relationships, calling and continuing to be attentive to your customer is what the independent with an AGS point of view can do to keep business consistent. This 60-minute session will be offered Thursday, May 29 at 3:30 p.m.

“By utilizing industry partnerships to provide quality education sessions, we are able to promote our educational standards throughout the industry,” said Ruth Batson, AGS executive director/CEO. “These sessions will further promote the credibility of the industry and gain the trust of the consumer.”

For more information on the new educational presentations, contact Diane Flora, Education Director, American Gem Society at 702-255-6500, ext. 1027.

JCK