The American Gem Society and Jewelers Mutual Insurance Co. will cohost a series of screenings of Orin Mazzoni’s documentary Sharing the Rough.

The film explores the mining economy of East Africa by following the journey of a colored gemstone from mine to market.  

The screenings, which are planned to begin in September and run through the winter, will take place throughout the U.S., and each will be cohosted by AGS, Jewelers Mutual, and a local AGS Guild. 

“We are excited to make this inspiring film available for viewing in local markets around the country,” said Ruth Batson, AGS and AGS Laboratories CEO. “The film features the designer, Mark Schneider, as well as the cutter, Roger Dery, both members of the AGS. Having access to the rich, visual imagery of the mine-to-market journey of a gemstone is sure to inspire consumers and gemologists alike, revitalizing our genuine affection and admiration for Mother Nature’s most highly acclaimed treasures.”

Trina Woldt, Jewelers Mutual chief marketing officer, was also excited about the collaboration. “The film truly embodies our mutual passion for jewelry,” she said. “History is important to jewelry owners, and the story behind the jewelry is what makes no two pieces alike. Those who see Orin’s film will look at their jewelry in a whole new light.”

Screening dates are available at sharingtherough.com.

JCK