A. Jaffe has named James McArdle its new chief executive officer.

McCardle’s background includes senior retail and wholesale roles at Crabtree & Evelyn and L’Occitane en Provence. Most recently, he was managing director of luxury textile cashmere mill Todd & Duncan.

Sam Sandberg will continue as principal and partner, focusing on sales and product development.

"Having James on board will strengthen every aspect of the A. Jaffe business model and will allow me to focus on strategic planning, product development and sales management, the areas where I have achieved the most success and satisfaction throughout my career," says Sandberg.

In additon the company appointed Kelly Lovelace midwest regional vice president.

Prior to joining A. Jaffe, Lovelace spent eight years at David Yurman as a key sales executive, brand ambassador and field sales director overseeing the sales growth and brand vision implementation of Yurman throughout the United States and Canada.

JCK