Six-year-old Asha by ADM is a high-end bridge jewelry line headquartered in New York City. Styles are largely offered in 14k gold vermeil, and manufacturing takes place in Thailand, Florence, Italy, and New York City. Retail prices start at $250, and all items feature genuine stones. So far, the line is in 60 doors nationwide, including Fred Segal and Saks Fifth Avenue, owner and designer Ashley Dodgen-McCormick told JCK during a market visit several weeks ago.
Both a seasoned jewelry stylist and I were impressed at how well made pieces are: The items have weight to them; plating is a minimum of 3 microns of gold (the FTC minimum is 2.5 microns); and the finishing looks clean (e.g., mother-of-pearl selections are neatly cut). JCK even pulled in a few pieces to photograph for our May Fashion issue.
For big fresh looks in real materials and great price points, store owners might want take a closer look at Asha by ADM. Her earring selection, in particular, is wide and deep; for example, cute studs start at $250 and prices top out at a $2,200 pair of rock crystal quartz earrings.
Zodiac carved mother-of-pearl charm with chain in 14k gold vermeil; $275
Gramercy bracelet in green snakeskin with signature 14k gold vermeil quatrefoil motif with amethyst cabochon and turn lock; $395
Angelica chandelier earrings in 14k gold vermeil are 3.5 by 1.75 inches; $495
Interlocking Trinity bangles in 14k gold vermeil; $495
Zara ring in 14k gold vermeil features faceted oval-cut smoky and white quartz; $495