5 Under $500: 14k Gold Vermeil Jewelry From Asha by ADM

Six-year-old Asha by ADM is a high-end bridge jewelry line headquartered in New York City. Styles are largely offered in 14k gold vermeil, and manufacturing takes place in Thailand, Florence, Italy, and New York City. Retail prices start at $250, and all items feature genuine stones. So far, the line is in 60 doors nationwide, including Fred Segal and Saks Fifth Avenue, owner and designer Ashley Dodgen-McCormick told JCK during a market visit several weeks ago.

Both a seasoned jewelry stylist and I were impressed at how well made pieces are: The items have weight to them; plating is a minimum of 3 microns of gold (the FTC minimum is 2.5 microns); and the finishing looks clean (e.g., mother-of-pearl selections are neatly cut). JCK even pulled in a few pieces to photograph for our May Fashion issue.

For big fresh looks in real materials and great price points, store owners might want take a closer look at Asha by ADM. Her earring selection, in particular, is wide and deep; for example, cute studs start at $250 and prices top out at a $2,200 pair of rock crystal quartz earrings.


Zodiac necklace in 14k gold vermeil by Asha by ADM

Zodiac carved mother-of-pearl charm with chain in 14k gold vermeil; $275

Leather bracelet with 14k gold vermeil and amethyst by Asha by ADM

Gramercy bracelet in green snakeskin with signature 14k gold vermeil quatrefoil motif with amethyst cabochon and turn lock; $395

Turquoise 14k gold vermeil chandelier earrings by Asha by ADM

Angelica chandelier earrings in 14k gold vermeil are 3.5 by 1.75 inches; $495

14k gold vermeil bangles by Asha by ADM

Interlocking Trinity bangles in 14k gold vermeil; $495

Smoky and white quartz ring in 14k gold vermeil by Asha by ADM 

Zara ring in 14k gold vermeil features faceted oval-cut smoky and white quartz; $495