BeReal Opening Up to Brands and Celebs If you, unlike me, haven’t already deleted the BeReal app from your phone, then you might be in for some good news—the app is getting ready to...
Is TikTok Shop to Blame for the App’s Slower Growth? Just as TikTok sets forth with plans to expand its e-commerce capabilities in the U.S., new data show a decelerating growth rate for the app—and an...
TikTok Aims for Big E-Commerce in 2024 New year, same plans to push for a surge in e-commerce transactions. (more…)
X Marks the Spot: 2023 in Social Media This year saw some changes in the landscape of social media, but many potential changes that were anticipated never really panned out. (more…)
The Pinterest-Predicted Trends to Know for the Year Ahead The annual Pinterest Predicts report—a forecast of trends based on the platform’s user search data—is out, and if it's any indication for...
Brandwatch Releases Social Data Analysis of Black Friday and More The holiday shopping season officially kicked off with Nov. 24’s Black Friday, an annual tradition that has seen its share of change over the past...
New Study Analyzes Consumers’ Social Commerce Habits A new study by the Influencer Marketing Factory on how consumers respond to the commerce elements available through social media apps showed an age...
New Study Touts Pinterest as Platform for Reaching Luxury Consumers A new study authorized by Pinterest makes the case for the platform as social media's most engaging social media source for luxury consumers. ...
Lapse Is the Latest Social App Developing Avid Users It's been some time since a social media app has been able to break out as the new digital space to hang out—and potentially do business. The...
More Users Spending Money on TikTok, New Report Says In what should be good news for small businesses, tech news site The Information reported that users are spending more money on TikTok. But not...