Bell & Ross, the watch brand that has already embraced e-commerce, is now plunging into F-commerce by selling on its Facebook page.

At the Bell & Ross Facebook page, fans can access the latest information on the brand as well as search for favorite models, share them and purchase them directly on its e-Boutique tab.

Users in 17 countries can access the company’s entire collection.

“Faithful to its ‘avant-garde’ spirit, Bell & Ross continually strives to offer the best possible service to its clients around the world as it increases its digital presence,” the company said in a statement.

JCK