Veteran gem expert Patricia Syvrud launched Joia Consulting Jan. 20.

Joia services will include jewelry collection cataloguing
and valuation, collection risk management, capitalization plans for liquidation
or estate transition, and acquisition and sales consulting.

Syvrud received her graduate gemologist degree from the
Gemological Institute of America. As a consultant to the curator of the
National Gem and Mineral Collection at the Smithsonian Institution, Syvrud
catalogued the entire National Gem Collection.

Consultants joining the Joia team have worked with Tiffany
& Co., the Smithsonian Institution, the Gemological Institute of America,
the San Diego Natural History Museum, Jewelers Mutual Insurance Company, and
QVC.

JCK