JCK - July 2008
Cover Story
The JCK-Harrison Group Consumer Jewelry Study
Which brand of jewelry has the most name recognition among consumers? Would you believe, none? That's right—zero. When asked the open-ended question, Thinking about fine jewelry, what brand or company that makes and/or sells jewelry comes to mind first? respondents to the JCK–Harrison Group consumer Jewelry Study named Zales—a retailer—as the No.
