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JCK - September 2002

Cover Story

Promo Pieces
As the critical fourth quarter approaches, an uncertain economy could lead retail jewelers to second-guess their holiday-season marketing tactics. To help, JCK queried promotions experts to find out what will work best now to attract shoppers. Maintain the same level of media exposure. This assures your customers that even though Wall Street is facing tough times, your business is as strong a...

Holiday Outlook: Great Expectations or Hard Times?
A Sense of Security
Help for the Holidays
Leave No Stone Unturned: A Holiday Gemstone Review

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