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Valentine’s Day is the ideal opportunity for all of us in the trade to remind ourselves and consumers why diamonds are the ultimate symbol of authentic love and commitment. Because they are billion-year-old miracles of nature, diamonds have the magic to communicate sincerity and depth of emotion in...

Jean-Marc Lieberherr | February 13, 2017
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“Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe. But tell me a story, and it will live in my heart forever.” —Indian Proverb Diamonds have always been the stuff of legends, and the basis for incredible stories—both true and fictional. Their power to captivate and to fire the...

Deborah Marquardt | December 12, 2016
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“Real Is Rare. Real Is a Diamond” is a completely new and highly contemporary marketing communication platform that aims to create desirability for diamonds among millennials and build the long-term equity of the diamond category. The Diamond Producers Association (DPA) believes it also can unite...

Jean-Marc Lieberherr | October 24, 2016
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The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies, which are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of world diamond...

JCK Magazine | October 24, 2016
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By the way Patrick - we post to learn from each other and share our...