When you were a kid, September meant just one thing: back to school. But now that you’re all grown up—with responsibilities, a career, maybe even a family—waving farewell to summer signals the arrival of something much more important in your life: all that fall fashion! It’s going to be a big season for tailored dresses, oversize coats, extravagant boots, boldly colored handbags, and big knits. Fashion magazines are doorstop-heavy with options. Internet shopping sites are top-heavy with accessories. Each store window you pass seems to beckon with the seductive powers of a snake in Eden.
Now, far be it from us to hold you back from your seasonal spree. But before you wear out the security chip in that (hopefully safer) credit card, how about considering an investment in a new kind of wardrobe for all seasons. Because as much as we crave the latest clothes and accessories, even the plushest cashmere eventually pills and the most patent of stilettos scuffs. And while you may be cooing over that “it” bag now, in a few years, it’s likely to be on the road to eBay.
But the gleaming circles and sensuous shapes crafted in 14k gold and sterling silver, diamonds, and sapphires, why, they go on forever! With this glorious reality in mind, the best advice you can give your customer this season, and every season, is this: Fine jewelry every day will constantly, infallibly, and delightfully elevate a woman’s wardrobe—as well as her self-esteem and confidence—whenever and wherever she chooses to face the world.
Gabriel & Co. has discovered spectacular results when women indulge in our collections, which are inspired by stunning simplicity, limitless wearability, and smile-inducing affordability. The logic is simple. A shopper can either ransack the main floor of her favorite department store in search of trendy, fun, costume jewelry that gets more expensive and/or more disposable with every season—designer “fashion jewelry” runs into the thousands for resin, crystal, and leather—or you can help her discover that wearing the good stuff instantly adds an elemental uplift in to every outfit.
Think about it. Fashion jewelry is cute—no denying. But does it give you the rush you get when wearing gold, silver, diamonds, or semiprecious stones? No way.
The beauty of fine jewelry every day is that striking, yet easy to love bracelets, rings, chains, necklaces, and earrings are bound to make looking your best so effortless, wearing them will feel like a reflex—that is, if you ever take them off. And, by the way, this what we call acquiring real style, because fashion will always keep on changing every few months. But the enduring style that is radiated by fine jewelry every day isn’t going anywhere—except wherever you’re going.
Hal Rubenstein is the global style director for Gabriel & Co.