Posted on March 13, 2007
How big can Blue Nile  get? At an investment conference today , Blue Nile CEO Mark Vadon told investors he thinks that, if trends continue, his company will eventually sell one billion — that's right one billion — dollars worth of jewelry domestically. Granted, this was an investment conference, and "eventually" can be a long time, but the number's not completely far-fetched, considering Blue Nile now sells about $250 million a year  (and is only eight years old) with sales rising over 20% each year. As a point of comparison, Tiffany for the 2005 fiscal year sold $1.2 billion in the United States .
By the way, I am writing an article on Blue Nile, and am wondering if anyone has any info as to who their second largest Internet competitor is. Ice.com? Amazon? Does ebay count?